Storefront expansion
Offer curated DNA test categories in a branded environment tied to your partner workflow.
Add DNA testing to your offer mix with managed operational support
Extend your telehealth model with DNA testing categories, branded storefront flow, and guided partner operations.
- Strong fit for businesses with lifestyle, wellness, or optimization-oriented audiences.
- Best for partners wanting broader average order value opportunities.
- Requires clear customer education messaging to drive conversion.
How DNA expands your existing platform strategy
DNA testing works as a practical expansion path for businesses that already have customer trust and want to diversify revenue with adjacent offerings.
- Offer multiple DNA test categories under your business branding.
- Keep fulfillment operations centralized in the LegUpRx ecosystem.
- Use storefront performance to guide category expansion over time.
DNA Storefront
DNA should look like a real branded storefront, not an add-on afterthought
DNA testing gives partners another offer category they can present through a branded storefront, with catalog structure, checkout flow, and fulfillment support connected to the LegUpRx platform.
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Offer multiple DNA categories inside a branded storefront experience.
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Use this as an expansion path for businesses already serving wellness-minded customers.
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Keep the customer journey clear from browsing to order fulfillment.
+DNA Storefront
Business Operations
Manage DNA expansion alongside the rest of the business
Operational context matters here too, because buyers need to understand this can sit inside the same business workflow instead of becoming a separate operational headache.
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Keep business-side visibility centralized as you add DNA offers.
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Track expansion alongside your telehealth offer mix.
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Use performance data to decide which DNA categories deserve more attention.
+One Ecosystem
What your business will get
Managed workflows
Coordinate kit and order operations through the LegUpRx ecosystem.
Revenue diversification
Add an adjacent offer line that complements your telehealth customer lifecycle.
How rollout typically works
- Select test categories aligned with your audience interests.
- Configure storefront visibility and brand presentation.
- Launch and promote your DNA storefront link.
- Review order trends and optimize product mix.
Pricing and growth notes
- Use category-level performance tracking to guide product emphasis.
- Bundle DNA with telehealth journeys where appropriate.
- Expand assortment gradually to maintain clarity and conversion focus.
Why partners add DNA testing to telehealth
DNA testing for businesses gives wellness-minded businesses another revenue line inside the same LegUpRx ecosystem. Partners present test categories through a branded storefront while kit logistics, lab coordination, and fulfillment support stay managed centrally.
The offer complements Care Services and 25+ elective programs without requiring a medical license on the partner side. You keep brand presentation and pricing control; licensed fulfillment stays behind the platform boundary.
Storefront structure and operational visibility
DNA testing gives partners catalog structure, checkout flow, and fulfillment support connected to the LegUpRx platform. Business-side visibility stays in the same partner portal used for telehealth performance tracking.
Book a meeting to review program and DNA pricing together when planning category emphasis. Many partners pair DNA with a managed telehealth website so shoppers see a cohesive branded journey.
Rollout sequencing for DNA expansion
Start with categories your audience already understands, promote through owned channels, then expand assortment based on order trends. The telehealth for local businesses guide explains how local businesses sequence telehealth first and DNA second when demand supports it.
Commission previews and suggested pricing help partners model economics before scaling ad spend or email campaigns to DNA categories.
Common questions
Do DNA orders run through a separate system?
They can be managed within the broader LegUpRx partner ecosystem, so operations remain centralized.
Can we choose which DNA categories to offer?
Yes. You can tailor the storefront mix based on your audience and positioning strategy.
Is DNA testing available without managed website?
Many partners combine both for best results, but rollout can be sequenced based on your growth plan.
Is this a white-label genetics platform?
Yes. Partners offer white-label DNA testing under their own brand on a branded storefront, with kit logistics, lab coordination, and fulfillment managed in the LegUpRx ecosystem. The workflow is built to be HIPAA-aware.
Explore more of the platform
Review the adjacent parts of the LegUpRx model that support launch, conversion, and expansion.
Ready to get started?
Book a meeting with our team, or buy the yearly plan now to launch under your brand.