Branded mental health offer
Present behavioral health support under your brand without becoming the medical provider.
Offer a white-label behavioral health program under your brand
Add a branded behavioral health membership with 24/7 crisis and counseling support, plus psychiatry and psychology visits. Independent licensed clinicians deliver care while LegUpRx manages compliance and operations.
- Best for wellness brands, coaches, and employers adding mental health support.
- Strong fit for businesses extending beyond weight loss and hormones.
- Ideal for partners building a full mind-and-body care catalog.
A branded mental health offer without building a clinical stack
This page is for businesses that want to offer behavioral and mental health support under their own brand. You own marketing and pricing; independent licensed clinicians deliver care.
- No medical license required for your business role.
- 24/7 crisis management and counseling included on the membership.
- Optional Prescription Discount Program tier with 1,000+ medications free at local pharmacies.
Branded Membership
Mental health support in your brand
Offer a branded behavioral health membership with 24/7 crisis and counseling access plus psychiatry and psychology visits by appointment.
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24/7 crisis management and counseling at no extra cost on the membership.
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Psychiatry and psychology visits by appointment (visit fees apply).
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Optional Prescription Discount Program tier with 1,000+ free medications.
+Your Brand
Partner Economics
Set your pricing and keep the margin
Partners set retail pricing within platform minimums for each membership term and earn recurring commission as members renew.
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Configure 1-, 3-, 6-, or 12-month membership terms with your retail pricing.
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Earn recurring commission as members renew.
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Track verified memberships and payouts in one partner portal.
What your business will get
24/7 crisis and counseling
Crisis management and counseling are included on the membership, with psychiatry and psychology by appointment.
Recurring partner revenue
Set your retail pricing above platform minimums and earn on every completed and renewed membership.
How rollout typically works
- Enable Behavioral Health in Care Services from your partner dashboard.
- Configure your branded checkout and set retail pricing.
- Share your branded membership link with your audience.
- Earn recurring commission as members maintain active memberships.
Pricing and growth notes
- You set retail pricing within platform minimums; your margin is the spread.
- Add the Prescription Discount Program tier as a conversion driver.
- Care Services are included with the Yearly Professional plan.
How a white-label behavioral health program works
A white-label behavioral health program lets your business offer mental health support under your own brand. LegUpRx is used by 500+ businesses across all 50 States, and independent licensed clinicians deliver care while you own the brand and pricing.
The model is HIPAA Compliant and CPOM Compliant by design. Review Behavioral Health details for full membership detail, and pair behavioral health with white-label primary care for a complete care catalog.
Common questions
Do I need a medical license to offer behavioral health?
No. You market and sell branded memberships while independent licensed clinicians deliver care. LegUpRx provides the platform, branded checkout, and operations, not medical services.
Is counseling included in the membership?
24/7 crisis support and counseling are included at no extra cost on the membership. Psychiatry and psychology visits have separate visit fees.
Does this include the Prescription Discount Program?
Eligible tiers include the Prescription Discount Program with 1,000+ medications free at local pharmacies when prescribed.
Explore more of the platform
Review the adjacent parts of the LegUpRx model that support launch, conversion, and expansion.
Ready to get started?
Book a meeting with our team, or buy the yearly plan now to launch under your brand.